{"id":13917,"date":"2023-07-17T10:45:19","date_gmt":"2023-07-17T10:45:19","guid":{"rendered":"https:\/\/w3n.xyz\/projects\/themeraviglianew\/business-event-strategy-larte-di-organizzare-eventi"},"modified":"2024-01-10T10:23:06","modified_gmt":"2024-01-10T10:23:06","slug":"business-event-strategy-larte-di-organizzare-eventi","status":"publish","type":"post","link":"https:\/\/themeravigliamagazine.com\/fr\/business-event-strategy-larte-di-organizzare-eventi\/","title":{"rendered":"Business Event Strategy: l’arte di organizzare eventi"},"content":{"rendered":"\t\t
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Creare l'atmosfera perfetta per un evento branded
firmato The Meraviglia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ogni evento ha la capacit\u00e0 di trasportare le persone in una dimensione magica<\/strong>: ogni dettaglio, dalla location al table setting, viene studiato nei minimi particolari per restituire un\u2019idea, un\u2019ispirazione, un mood.\u00a0<\/span><\/p>

The Meraviglia, in linea con questa visione, esamina la storia del cliente e lo storytelling visivo del brand\/azienda e poi la confronta con la narrazione del pubblico.<\/span><\/p>

Il fine \u00e8 quello di aiutare i business a capire quali messaggi comunicare al meglio attraverso l\u2019organizzazione eventi, selezionando le strategie e i canali pi\u00f9 adatti per amplificare impatto e audience e creare un\u2019atmosfera unica e indimenticabile.<\/span><\/p>

La brand experience viene concepita sviluppando le aree di ognuno dei cinque sensi per rendere ancora pi\u00f9 vive le emozioni dei partecipanti all\u2019evento, inoltre \u00e8 possibile personalizzare ogni fase progettuale in base alle richieste del cliente o in base al customer journey desiderato.<\/span><\/p>

Dall\u2019idea alla progettazione, The Meraviglia lavora a stretto contatto con i brand esaudendo richieste ad hoc, ma al contempo restando updated sulle ultime tendenze, strategie innovative e location esclusive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Trasforma la location giusta per il tuo evento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quindi, dopo un minuzioso lavoro di location scouting, si decide il luogo migliore in linea con i desiderata del cliente e The Meraviglia passa al momento della progettazione: un <\/span>allestimento<\/span> ad hoc che trasformi lo spazio scelto in un ambiente adatto e rispettoso del concept dell\u2019evento.\u00a0<\/span><\/p>

Le possibilit\u00e0 sono pressoch\u00e9 infinite: percorsi olfattivi, table-setting creativi, composizioni floreali, giochi di luce, arredamenti particolari, tende e schermi, intrattenimenti\u2026ogni oggetto ha la sua funzione, ogni musica e luce il suo ruolo.
<\/span>Pi\u00f9 un evento \u00e8 emozionante, infatti, pi\u00f9 alte saranno le possibilit\u00e0 che non sar\u00e0 dimenticato.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Scegli i dettagli giusti per creare un'esperienza indimenticabile per i tuoi ospiti - il caso Marco Pescarolo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Agli eventi pi\u00f9 esclusivi non pu\u00f2 mancare un <\/span>servizio di accoglienza<\/span> ospiti, un servizio catering, qualora sia stato selezionato, e un servizio fotografico per immortalare ogni fase dell\u2019evento dall\u2019inizio alla fine.\u00a0<\/span><\/p>

Nel caso di <\/span>Marco Pescarolo<\/b>, per esempio, brand napoletano specializzato nella produzione di capi di abbigliamento luxury per uomo, \u00e8 stato organizzato un evento esclusivo nel cuore di Milano per celebrare l\u2019inizio dell\u2019estate.\u00a0<\/span><\/p>

L\u2019obiettivo dell\u2019evento era quello di presentare il brand alla stampa e creare un momento unico dove raccontare con uno storytelling speciale il mondo di Marco Pescarolo, attraverso una cena studiata nei minimi particolari.<\/span><\/p>

La cornice scelta per l\u2019evento vedeva protagonista il giardino di Penelope a Casa in via Giuseppe Ripamonti numero 3. Il table-setting riuniva il calore delle candele alla freschezza dei limoni, il profumo delle zagare ai piatti di ceramica bianca che servivano paccheri cacio e pepe con tartare di gamberi e\u00a0 il tutto costellato da scaramantici cornetti rossi, in linea con il folklore proverbiale di Napoli.\u00a0<\/span><\/p>

Per restare in tema \u201cfortuna\u201d la presenza di una cartomante ha reso ancora pi\u00f9 divertente e autentico il Naples Corner di questo evento branded.<\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creare l’atmosfera perfetta per un evento branded firmato The Meraviglia Ogni evento ha la capacit\u00e0 di trasportare le persone in una dimensione magica: ogni dettaglio, dalla location al table setting, viene studiato nei minimi particolari per restituire un\u2019idea, un\u2019ispirazione, un mood. The Meraviglia, in linea con questa visione, esamina la storia del cliente e lo […]<\/p>\n","protected":false},"author":4,"featured_media":13807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-13917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nBusiness Event Strategy: l'arte di organizzare eventi - The Meraviglia Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themeravigliamagazine.com\/fr\/business-event-strategy-larte-di-organizzare-eventi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Event Strategy: l'arte di organizzare eventi - The Meraviglia Magazine\" \/>\n<meta property=\"og:description\" content=\"Creare l’atmosfera perfetta per un evento branded firmato The Meraviglia Ogni evento ha la capacit\u00e0 di trasportare le persone in una dimensione magica: ogni dettaglio, dalla location al table setting, viene studiato nei minimi particolari per restituire un\u2019idea, un\u2019ispirazione, un mood. 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