
LA SETTIMA ARTE
THE SEVENTH ART
The reinterpretation, through fashion, of posters of some of the films that have entered the collective imagination
MARCH 2024 - SIXTH SENSE

It is curious that a film, left to flow uninterruptedly inside a camera or a projector, creates nothing but a confused image. It is necessary to be able to advance the film intermittently, stopping time several times in sequence and crystallizing several moments, to obtain a story that moves, and, therefore, a film.
There were two models that inspired the invention of this mechanism at the base of cinema: the revolver drum and the sewing machine. Yes, the comings and goings of the shuttle on the loom, a tool that produces fashion and beauty, and its exact opposite, the gun, an instrument of death. Without these technical-scientific assumptions, cinema would not have been invented. Eros and Thanatos, the life drive and the death drive.
From negative to digital, from black and white to the magic of post-production, photography, together with graphics and drawing, is capable of creating worlds that do not exist from nothing to make them, finally, visible and real.

Model Davis Mirci Shirt EDWIN press AKA MILANO, BLUE DISTRIBUTION Model Yazzmine Van Goozen Dress ALBERTA FERRETTI press AEFFE Earcuff MARGHERITA CHINCHIO Necklace ARCHIVIO Extras Shirts DARKSEAS DIVISION, OLOW, EDWIN, CALIBAN, LEVIS, MONCLER, OBEY, FRANCESCA COTTONE, TINTORIA MATTEI

Model Faycal Sana Total look EDWIN press AKA MILANO, Shirt SAN ANDRES MILANO Hat STETSON press MAXIMILIAN LINZ Model Junho Ock Total look FRANCESCA COTTONE press TERENZI Shirt OBEY press AKA MILANO Tie ARCHIVIO Model George Louis Chetwynd Total look IMPERIAL press STUDIO ZANOLETTI Sweatshirt ADIDAS press WE ARE BUSY Model Gregorio Ferrarese Total look MONCLER Shirt NEIL BARRETT Shoes ADIDAS press WE ARE BUSY Vera Vollebregt Total look OBEY press AKA MILANO Iryna Stasiuk Dress TOMMY HILFIGER press PVH Model Livio Mass Jacket ADIDAS press WE ARE BUSY Gabriele Bucci Total look 1 BOBOCHOSES Total look 2 DIESEL KIDS Model Gino Maisy Total look NEIL BARRETT Shirt AVANT TOI press PARINI ASSOCIATI Shoes ADIDAS press WE ARE BUSY Hat STETSON press MAXIMILIAN LINZ

Model Sebastian Diana Sweatshirt ADIDAS press WE ARE BUSY Jacket LEVIS press PARINI ASSOCIATI Hat ILARIUSS Model Jeff Zotorvi Shirt LEVIS press PARINI ASSOCIATI Jacket ADIDAS press WE ARE BUSY Hat ILARIUSS

Model Gabriel Alejandro Jacket ARCHIVIO Model Luna Cornelissen Top CRISTIANO BURANI

Model Viktoria Jakab Dress CRISTIANO BURANI Skirt GENTILE press KEREN AVNI Jacket TOMMY HILFIGER press PVH Shoes and socks ARCHIVIO Model Joel Frampton Shirt AVANT TOI press PARINI ASSOCIATI Pants SIMON CRACKER press MAXIMILIAN LINZ Jacket FRANCESCA COTTONE press TERENZI Shoes POLLINI press AEFFE Model Anna Kossmann Dress ADELBEL press MAXIMILIAN LINZ Shirt PHILOSOPHY press AEFFE Skirt CRISTIANO BURANI Socks and shoes ARCHIVIO
With cinema, a new format was soon born: the film poster. A spell that bewitches, that invites you to look at the world through the eyes of other people, that invites you to wonder.
The MRV Magazine wanted to re-mythologize the posters that have left a mark in the history of cinema. He has chosen to collaborate with brands such as Alberta Ferretti, Moncler and Adidas with the aim of paying homage not only to the seventh art, but also to the people and disciplines that underlie film production itself: from set designers to costume designers, up to post-production which, thanks to the artistic manipulation of images, has the Frankensteinian ability to breathe life into forms and contents.
Ten posters have been chosen and revisited without affecting their evocative power: from Blow Up to Buffalo 66, passing through Mean Girls up to Royal Tenembaums.
More than a simple stylistic exercise, each image becomes an aesthetic stance, with a strong philosophical meaning. With a resemantization operation that opens up a world of creative possibilities to be explored.
BY Alessandra Busacca

Model Stefano Ingrassia Jacket THE FRANKIE SHOP press AROUND STUDIO Shirt ANGELOS FRENTZOS press MAXIMILIAN LINZ

Model Marga Julia Bosch Look primo piano Total look PHILOSOPHY press AEFFE Hat MONTEGALLO press TERESA LA FOSCA Glasses press KARL LAGERFELD press NEGRI FIRMAN Look secondo piano Tank top AT – INSIGHT Pants CRISTIANO BURANI Skirt ALBERTA FERRETTI press AEFFE Shoes and necklace ARCHIVIO

Model Sypario Archivio personale della drag

3 Girls Model Shulei Hong Jakcet MARIO DICE press TERENZI Pants JUST CAVALLI Shoes ALBERTA FERRETTI press AEFFE Model Kristen Paige Shirt PHILOSOPHY press AEFFE Jacket, bra and skirt HAIKURE press AROUND STUDIO Shoes ADIDAS press WE ARE BUSY Socks ANT 45 press STUDIO TISS Model Karina Kotlyar Total look TOMMY HILFIGER press PVH Shoes LEVIS press PARINI ASSOCIATI Socks ANT 45 press STUDIO TISS Primo piano Model Chloe Shirt IMPERIAL press Pants PLEASE Shoes LBERTA FERRETTI press AEFFE

Model Marga Julia Bosch Dress CARMINE VALLONE press TERENZI Model Mason Summerhill Total look MONCLER Socks ANT 45 press STUDIO TISS
Agency The Meraviglia
Production CHILLBILL
Creative Director & Fashion Editor Veronica Mazziotta
Photographer Rosi di Stefano
Film by Vasta
Directed by Mattia Chicco & Michele Rossetti
Director of Photography Giovanni Baracchi
Assistente Luci Roberto Grandi
Post produzione Antimo Fiorillo
Postproduction Al & 3D: CHILLBILL
Casting Direction: Tuono Casting
Head Hairstylist: Erisson Musella @Blend Management
Head Makeup Artist: Giovanni lovine @ Green Apple
H&MU Team:
Anna Agostena
Antonia Romito
Alessia Motti
Chiara Giangrossi
Chiara Scaglioni
Dario Usai
Dominique Ascione
Jasmyne Granberg Crauchi
Martina laquinta
Sabrine Salem
Vilma Gjelaj
Stylist Assistant Giulia Sveva Santoro, Giulia Lott and Vita Kop
Backstage Asia Sardi
Models
Stefano Ingrassia MAJOR
Sebastian Diana THE LAB
Gino Maisy THE LAB
Jeff Zotorvi FASHION MODEL
Joel Frampton FASHION MODEL
Mason Summerhill SOPHIE
Faycal Sana SOPHIE
Marga Julia BoschTHE WOLVES
Chloe THE WOLVES
Yazzmine Van Goozen THE WOLVES
Viktoria Jakab THE WOLVES
Karyna Kotlyar THE LAB
Luna Cornelissen THE LAB
Kristen Paige THE LAB
Anna Kossmann MANIFESTO
Livio Masciopinto PERSONA
Junho Ock BRAVE
Gregorio Ferrarese TANK
David Mirci INDEPENDENT
Shulei Hong NOLOGO
George Louis Chetwynd SOPHIE
Iryna Stasiuk MANIFESTO
Vera Vollebregt THE LAB
Gabriel Alejandro
Bambino Gabriele Bucci Be Happy
Sypario @Sypario
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