THE HIDDEN POWER OF WOMEN

Stories of metamorphosis

FEBRUARY 2024 - Sixth sense

“With a defeat, when you lose, you get up, you make it better, you try again. That’s what I do in life, when I get down, when I get sick, I don’t want to just stop. I keep going and I try to do more. Everyone always says never give up but you really have to take that to heart and really do never definitely give up. Keep trying.”

Serena Williams

You see women with their hidden power every day on the tram, in the office, at the supermarket: a little lipstick, a belted coat, high boots. Behind them, stories. Stories of transformation, in a constant physical change, of reconstruction, of new perspectives, of new beginnings. Change is constant in women’s lives, they are creators of new forms by nature.

For the women I know, dissatisfaction, anger, pain, bitterness become the miracle fertilizer for change. A unique inner freedom and deep intimacy opens up for them. Phoenicians in perpetual rebirth.

Fenici in perenne rinascita Fenici in perenne rinascita
Fenici in perenne rinascita Fenici in perenne rinascita

There are those who change countries, those who change professions, those who change their lives, those who reinvent themselves, those who do not give up, those who are constantly evolving, those who learn by confronting themselves, those who always have the courage to open up, those who trust despite everything, those who know how to grasp the wonder in the ordinary, those who draw their strength from the support of others, those who travel, those who laugh loudly after a long time. This editorial celebrates women in all their facets, in the reconstruction of body and mind, a tribute to all women who, with courage, determination and passion, move forward.

by Francesca Russano

Credits:

 

Photographer & Videographer Gioconda & August @giocondaandaugust.it

Creative Director & Fashion Editor Veronica Mazziotta @veronicamazziotta.com

Fashion Designer Alice Pons @alicepons.Milano

Total Look Collection Alice Pons Milano FW24 @alicepons.com

Hair Elizabeth Fogel @elizabethfogel

Make Up Giuly Valent @auraphotoagency

Model Alice Pons @alice.pons

Post Production

Visual Artist Juan Francisco Bertonifoto @bertonijuan

3D Artist Francesco Banimeo @francesco_benimeo

Assistants  Amelie Van Impe @amelievanimpe , Benedetta Micheli @benny.pro
Shoes Calzature Epoca @calzaturepoca.com
Shoes The Cube Archive @thecubearchive.com

Location Villa Adelaide, Como