Coco Chanel, who opened her first boutique on Rue Cambon in Paris, is an example of how embroidery and the art of making a hat can change a woman’s life.

Founded with the aim of handing down the tradition of millinery, the ancient art of hat making, the beating heart of haute couture, the artisan reality of Ilariusss also  cares about this niche heritage, whose success is all female.

Ilaria Soncini, after spending several years in Berlin, felt the need to create new concepts of headgear, and, together with Gemma and Floriana, decided to be the spokesperson for this mission. The adventure began in 2013 in Milan, where hats came to life, but also a series of proposals of great aesthetic refinement including wigs, props for shop windows, scenographic solutions, cushions, flowers for crowns and research projects in collaboration with well-known high fashion brands.

“I like to create a family atmosphere, where there is harmony and respect.  – Ilaria explains to me – “Who is a mother, who needs a little more attention. At Ilariusss, each of us has our own story. But what we all have in common is an unconditional love for embroidery and millinery.”

Once a year, the team creates a collection that is not tied to seasonal canons, very free, which allows each voice to express itself, an intimate and hyper-personalized vision. “We are not a brand, we are tailor-made. We’re not in England or even in France, we’re in Italy, so we’re a bit of a set designer, a bit of an embroiderer, a bit of an artist, and we know how to build any kind of hat. Each of us has our own capacity.”